Brand Story

The drive for creating the company was that the founder Masao Yamai, wanted to utilize his expertise in mountaineering and mountain skiing, which he has been passionate about since childhood. Alongside the product development knowledge he had cultivated in his previous job, Masao Yamai seeked out to create easy-to-use and durable mountaineering products using the excellent metal processing technology of the Tsubame-Sanjo area. In 1999, belmont Inc. was established in Sanjo City, Niigata Prefecture, and the brand was launched.
At the time of its establishment, the company developed locally specialized fishing equipment (For instance scissors, needle-nose pliers, rakes, pole stands.) and distributed them nationwide. In 2002, three years after its founding, the company began selling its long-awaited outdoor products (For instance, titanium cookers, Sierra cups, 6- and 4-claw light crampons, and Japanese kettles.). Since then, we have released a variety of fishing gear and outdoor products while incorporating user feedback. Even today, about 90% of outdoor products are “MADE IN JAPAN”, made using cutting-edge processing technology at local factories in the Tsubame-Sanjo area. Belmontism has been passed down since our founding, with the motto of creating products that are lightweight, yet still have excellent durability and storage capacity, products with original ideas not found in other companies, and above all, products that are easy to use and long-lasting.

History

1999	Company established in Sudo-shinden, Sanjo City, Niigata
2008	Moved to Aramachi, Sanjo City, Niigata
2021	Second warehouse expansion
2023	Relocation of second warehouse

FISHING

2000: Started selling Scissors, Radio pliers, Megochi scissors, Grand Piton, Joren.
2001: Started selling Breakwater rod holders, Lure returns (registered design), Ayu returns, Stainless Komase shaku, Stainless steel embossed cups (small) (large), Rod stands, Deba, Spatula stand trays.
2002: Started selling Rod holders, Okayu pump squeeze stand, Titanium cup (S) (L), and Big Catch II.
2003: Started selling Piton Hitter, Multi-joints for ball frames.
2004: Started selling Stainless steel sea bream pitons, Long targets (titanium), and Hand-hammered spears.
2005: Started selling Titanium cups (SS) (M), Bait clip poles, Gold gaffs, Nylon replacement nets, Stainless steel movable carp rod stands, and Neon ring openers.
2006: Started selling Titanium ball frames, Aluminum one-touch ball frames, and Gold double gaffs.
2007: Started selling Aluminum four-folded ball frames, Kotsugi-tamanoe, Area 2-way rod stands, lure retriever heads, Katayama Parker thread cutting scissors, and Squid squeeze hunters.
2008: Started selling Releasers, Reel stands, and Makeup needle removers.
2009: Started selling Parasol 2WAY keeper, Parasol vise, Mussel catcher, and Titanium cup for boiling (L).
2010: Started selling Metal fish grips, Color embossed titanium cups, and Multi-rod rests.
2012: Started selling Squid gaff and Stainless steel hand presser.
2013: Started selling Aluminum oval frame, Distant target, Aluminum spatula stand chair DX, Spatula seat chair, Parasol vise die-cast (design patent registered), and Reel deck specifically for smelt fishing.
2014: Started selling Tweezers for smelt bait and Squid tightening scissors.
2015: Started selling Parasols for spatula fishing.
2016: Started selling Aluminum pump (for spatulas).
2017: Started selling Shape memory alloy nerve tightening.
2018: Started selling Aluminum pump squeeze stand set (for spatulas).
2019: Started selling Digital scales.
2020: Started selling Titanium cup deep type (M).
2021: Started selling FISH PICK Ichigeki.
2022: Started selling Fighting armor(Fishing support belt).
2023: Started selling STAGRIPPER, Multi-hook releaser, Multi-lure stand-Air, and Soleil (sunglasses).

OUTDOOR

2002: Started selling Titanium cookers, Sierra cups, Mugs, Cutlery, Lightweight 6-claw and 4-claw crampons, and Wakan.
2003: Started selling Titanium double bowl and Shallow pan.
2004: Started selling Titanium fork spoons and Stainless steel fire extinguishers.
2006: Started selling Stainless steel square ramen pots.
2007: Started selling Titanium double mag fold handle.
2008: Started selling titanium sierra cup deep fold handle
2011: Started selling Titanium sierra cup lids.
2012: Started selling Titanium trail cup and Stainless sierra cup SORA/SAKURA.
2013: Started selling 10-claw crampons (buckle type), Chain crampons, triangle stove, and Wide trivets.
2016: Started selling Dutch-in-Dutch oven and Titanium spoon.
2018: Started selling Titanium dripper & cooker set, Sierra Cup REST (design patent registered).
2019: Started selling Bonfire stand TOKOBI (patented and design registered), iron series, hot sandwich maker, OUTDOOR coffee mill, Field stick, and Gokuatsu-teppan(extra-thick iron plate).
2020: Started selling Bonfire stand TABI, Stake pop, and Lid pan.
2021: Started selling Bonfire protection sheets, Black leather bonfire tables, UL Hibasami, Square kettles, Bonfire blow pipes, 8-inch stainless steel Dutch ovens, Yamataku, One-pole tables, and Antibacterial butterfly cutting boards.
2022: Started selling TOKOBI chimney screen, Bonfire tote, Dragon stake, Cooking board (ORYOURIBAN) (patent pending), Dish pan, OUTDOOR dripper/canister, Sierra cup cozy, Aluminum sierra cup deep type, Wide open tool bag (design patent registered).
2023: Started selling Field knife Yamato, SUS Hibasami, Nosantoku, Titanium spatula sets, Chill side tables, Titanium sierra cup round lids, and NOCAN.